Michele's List
Building blocks in the emerging local news ecosystem

Unique monthly visitors


Average visits

68 percent


  • Yes

E-newsletter subscribers



  • $501,000 - $1 million

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • Web services

Ad products

  • Traditional Web display advertising sold directly by your organization

Last Publisher Update

  • 2017-03-06 18:55:59 UTC

Riverhead Local

RiverheadLOCAL is a community news websites for a town on Long Island's North Fork in Suffolk County, New York.  The site was launched in 2010 by husband and wife team Peter Blasl and Denise Civiletti. Revenue: Advertising.

Who is in charge?

Denise Civiletti

Job title





New York

Zip code


Year launched


Tax status

  • S Corp

Geographic scope

  • Community or town

Scope of coverage

  • Cover general local news

Topics of coverage

  • Crime & justice

Watchdog journalism?

  • Yes, occasional

Site Twitter handle


Effective engagement practice

Social media, especially Facebook. We have 22,800 likes on our RiverheadLOCAL page and 11,220 likes on our SoutholdLOCAL page as of March 6, 2017.

Our breaking news coverage engages audience. We are known as the go-to source for breaking news as it happens in our community.

In the news

RiverheadLOCAL was given the "Spirit of Riverhead" award by the Riverhead Chamber of Commerce in 2013. Our sites won a Best News Website award from the Press Club of Long Island in 2014 and an award for best use of social media for our live coverage of SuperStorm Sandy in 2012 (also from Press Club of Long Island.) We won an award for audience engagement from the NY Press Association in 2015. Denise won a Writer of the Year award (2nd place) from NYPA in 2015 also.