Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

12,319

Average page views

29,725

E-newsletter

  • Yes, a single newsletter

E-newsletter subscribers

1,124

Facebook likes

2,549

Facebook followers

2,608

Twitter followers

467

Revenue

  • Less than $50,000

Primary revenue source(s)

  • Local advertising (including web and e-newsletter ads)

Ad products

  • Traditional Web display advertising sold directly by your organization
  • Sponsored content or native advertising
  • Business directory or shopping site
  • Social media services

Paywall

  • No

Distribution

  • Direct to web/mobile

Total personnel/contributor FTE

1

Date of most recent publisher update

05/06/2019

Last Publisher Update

  • 2019-05-06 05:24:34 UTC

TAP into Denville
TAP into Denville

TAP into Denville is an independently-owned local news site operating as a franchisee in the TAPinto network. Ferlanda Nixon operates the site. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising

Who is in charge?

Ferlanda Nixon

Job title

Owner

City

Denville

State

NJ

Zip code

07834

Year launched

2018

Tax status

  • Sole proprietor/no specific tax status

Geographic scope

  • Small city or town

Other geographic focus

none

Population of coverage area

16,600

Scope of coverage

  • General news or a number of topics that are not necessarily closely related to each other

Primary focus

  • Current news and events

Topics of coverage

  • Education & schools
  • Entertainment & arts
  • Events in coverage area
  • Government
  • Sports & recreation

Watchdog journalism?

  • No

Site Twitter handle

@DenvilleTAP

Effective engagement practice

We use Facebook to engage our audience by posting articles of interest and then tracking engagement via Facebook analytics.

Revenue challenges

It's a challenge getting local businesses to pay for advertisements. Most are seeking a handout.