TAP into Denville is an independently-owned local news site operating as a franchisee in the TAPinto network. Ferlanda Nixon operates the site. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising
We use Facebook to engage our audience by posting articles of interest and then tracking engagement via Facebook analytics.
It's a challenge getting local businesses to pay for advertisements. Most are seeking a handout.