Michele's List
Building blocks in the emerging local news ecosystem

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Site Twitter handle

@tapintosoma

Facebook link

https://www.facebook.com/TAPIntoSOMA

Year launched

2012

Revenue

  • $50,000 or less

Publishing platform

  • Developed in house

E-newsletter

  • Yes

Is your site indexed on Google News?

  • Yes

City

South Orange

State

New Jersey

Last Publisher Update

  • 2016-03-04 12:08:15 UTC

TAP into SOMA
South Orange, New Jersey
Mike Shapiro

TAP into SOMA is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Michael and Lauryn Shapiro launched The Alternative Press in October 2008. In 2013-14, it evolved into a franchise and was later re-branded to TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising, native content, sponsorship, eblasts

Coverage area

  • Community or town

Mission

  • Cover general local news

Watchdog

  • Yes, occasional