Michele's List
Building blocks in the emerging local news ecosystem

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Site Twitter handle

@madisontap

Facebook link

www.facebook.com/madisontap

Year launched

2012

Tax status

  • LLC

Revenue

  • $50,000 or less

Primary revenue sources (50% or more)

  • Local advertising

Publishing platform

  • Developed in house

E-newsletter

  • Yes

Is your site indexed on Google News?

  • Yes

City

Madison

State

New Jersey

Last Publisher Update

  • 2016-03-04 12:06:19 UTC

TAP into Madison
Madison, New Jersey
Mike Shapiro

TAP into Madison is an independently-owned local news site operating as a franchisee in the TAPinto.net network. Michael and Lauryn Shapiro launched The Alternative Press in October 2008. In 2013-14, it evolved into a franchise and was later re-branded to TAPinto. The network provides franchisees with tech support, regional ad sales, editorial guidelines and business training in exchange for an annual fee. Revenue: Advertising, native content, sponsorship, eblasts

Coverage area

  • Suburb

Mission

  • Cover general local news

Topics of coverage

  • Education & schools
  • Government & politics
  • Sports & recreation

Watchdog

  • Yes, occasional

Content contributors

  • Professional journalists
  • Community members who are not journalists

Contributor compensation

  • Freelance or part-time paid staff