Michele's List
Building blocks in the emerging local news ecosystem

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Statistics
Unique monthly visitors

10,000 per mont

Revenue

  • $51,000 – 100,000

Primary revenue sources (50% or more)

  • Local advertising
  • Other

Secondary revenue sources (20-49%)

  • None at this level

Smaller revenue sources (less than 20%)

  • None at this level (less than 20%)

Bluffton Icon
Icon

Fred Steiner launched The Bluffton Icon in 2009 for this rural northwestern Ohio community of nearly 4,000. Today it draws 1,000 views each weekday and has more than 55 advertisers. In March, 2012, Steiner launched a sister site, The Ada Icon, in a nearby community. Revenue: Advertising.

Who is in charge?

Fred Steiner

Job title

Owner

City

Bluffton

State

Ohio

Zip code

45817

Year launched

2009

Tax status

  • LLC

Geographic scope

  • Community or town

Other geographic focus

Universities in our community coverage areas

Scope of coverage

  • Cover general local news

Topics of coverage

  • Local events

Other content topics

None

Site Twitter handle

@blufftonicon

In the news

Not really - mostly by word of mouth.